December 03, 2015
Mobile gambling conference
The emergence of the online channel more than 15 years ago saw gambling extend out of casinos, betting shops and bingo clubs and into the home, with seismic effects on the industry. The Edison mobile gambling conference brought together a number of industry thought leaders and practitioners to further investor understanding of how the confluence of mobile gambling, and the increasing importance of data analytics, are altering the competitive environment.
Companies that can capitalise on the opportunities presented by mobile gambling and the data it generates are likely to outperform.
What is the different mind-set you need for mobile development?
Simon Collins, Gaming Realms.
How has mobile grown the total gambling pie?
Colin Cole-Johnson, Rank Group.
Where do you see the mobile channel going?
How can data analytics be used to improve marketing effectiveness?
Klaus Fahrnberger, bet-at-home.
How do you use data to inform product development?
Simon Collins, Gaming Realms.
Mobile gambling veteran Charles Cohen discusses the early challenges that he faced as founder of mobile gambling pioneer company Probability. He also goes on to discuss what have been the catalysts for mobile gambling to graduate from being a ‘jam tomorrow’ story to one of the industry’s most important current trends and why he believes that the future of mobile gambling is as exciting as it is difficult to predict.
Edison Mobile Gambling Conference
In this video Edison TMT Analyst Eric Opara discusses why the mobile channel is so important to gambling operators and those that seek to invest in them, the growth drivers behind the rise in mobile gambling, key success factors in mobile across different gambling verticals and the outlook for mobile gambling including potential future innovations.
Mobile internet traffic now exceeds that coming from desktop for the first time. This is having a profound effect on the way that consumer businesses of all kinds, including those in the real money gaming (RMG) industry, initiate and maintain relationships with their customers. Every technological shift brings challenges for incumbent operators and the opportunity for nimble forward-thinking new players to grab a slice of the pie. Indeed, new RMG companies at the operator and software provider level are springing up, offering a mobile focused experience. At the same time, established bricks and mortar operators are pushing a device/method-agnostic omnichannel approach to gaming. The purpose of the conference and supporting report is to act as a primer to potential investors seeking to gain exposure to the strong growth rates being achieved in the mobile gambling space.
Mobile gambling sector report
Online sports betting-led bet-at-home was founded in 1999. The Austria-headquartered company went on to achieve a stock market listing in December 2004. It holds gaming licences in Malta, Italy, Germany, the UK and Ireland, and offers its services in 15 languages serving more than 4.1 million customers.
Sports betting forms the core business of bet-at-home. Since 2000 the online bookmaker has been offering its services on the website bet-at-home. This is continually expanding and currently comprises more than 75 different sporting types. On average there are up to 24,000 bets available online per day. Its bookies prepare offers around the clock across a number of sports ranging from football to tennis, volleyball and ice hockey to motorsports. In addition, bet-at-home also provides a mixture of sports such as darts, politics and entertainment or eGames.
Investor Relations Manager
Gaming Realms creates, develops and markets interactive next-generation online gambling games delivered via mobile, tablet and desktop computers. It listed on AIM via a reverse takeover (of Pursuit Dynamics) in August 2013.
Gaming Realms set out from the start to offer innovative mobile-led gambling products specifically targeted at the casual gamer. Having developed its own platform, it offers branded and white-label solutions across bingo, casino and social gaming. Through differentiated brands and unique game features, Gaming Realms hopes to attract more British social game-playing adults into the real-money gambling space.
Rank Group is the UK’s largest multi-channel casino operator with Grosvenor Casinos and the second largest multi-channel bingo operator with Mecca. It is also the fourth largest bingo operator in Spain and has two casinos in Belgium. About 95% of Rank’s revenues arise in the UK.
Rank Group benefits from a leading position in the UK land-based casino and bingo markets (ranked first and second respectively), under the Grosvenor and Mecca brands. CEO Henry Birch has extensive experience in digital gambling at William Hill and has sought to leverage the strength of Rank’s brands to maximise the opportunity in digital. Investment in talent and technology is already starting to pay dividends (digital revenues up 21% in FY15, to £87.5m). The crossover potential between the two channels is significant and could result in a winning hand for Rank’s shareholders.
Director of Digital and Cross Channel Services